Pareidolia is a psychological phenomenon where a specific, often meaningful image, is perceived in a random or ambiguous visual pattern.
A project by Álvaro Peñalta & Josep Prat Sorolla
Photographed by Hellobienstudio.
The title refers to an homonym movement emerged from social media, based in a hashtag which collects pictures from users that are involuntarily experiencing this phenomenon. Our minds are capable of finding faces in an involuntary way when they look at geometric shapes that are disposed apparently random.
To represent that concept, we portray 6 characters as 6 blank canvas. The pallor of their skins reminds the lack of polychromy and statism of the sculptures from the classical greek and roman art. Each model tries to capture an attitude, a frozen expression in time. In front of the models, the shapes that deconstruct and frame each face are the brushstrokes that bring color to each situation.
With this process,
we fuse the organics from
the human anatomy with the artificial and plastic-look that comes from the installation’s polychromed shapes.